Trends Webinar Series: Top 5 Micro/Macro Trends Worth Watching

As "experience design" rapidly evolves, forward-thinkers must consider incorporating emerging movements and trends to stay ahead.
We at Steelhead Productions have tracked both micro and macro trends to help you make the right decisions when planning your virtual and face-to-face marketing opportunities.

Please join us for a series of five informative and enlightening online sessions to explore the new normal in our unique world event and trade show marketing.

SESSION 1: TAKE ME AWAY (TUESDAY, JUNE 30 at 10-11 AM PST)

Escapism is a trend that is only going to grow in popularity once we emerge from the current reality. Join Steelhead to learn how you can tap into the need for escape and create a trade show presence that scratches the itch for something more than a digital experience.

SESSION 2: VIRTUAL PLAYGROUND (THURSDAY, JULY 2 at 10-11 AM PST)

These days, we can create any virtual environment needed to connect, inform, educate, and engage with customers. Join Steelhead for an in-depth look at the new ways companies are telling stories about their products, from virtual stores to popup events.

SESSION 3: SENSORY DEPRIVATION (TUESDAY, JULY 7 at 10-11 AM PST)

In the over-saturated sensory experience of the show floor, deliberately depriving attendees of one of their senses can create a desire to know more. Join Steelhead for a conversation about how you can design an experience that leaves attendees yearning for more information while still delivering targeted messaging.

SESSION 4: THE VENDING MACHINE (THURSDAY, JULY 9 at 10-11 AM PST)

Nostalgia is a hell of a drug. Join Steelhead in examining how the traditional vending machine has been reimagined for 2020 show floors, along with other approaches that can leverage nostalgia to deliver a memorable experience to attendees.

SESSION 5: MINIATURE MAGICAL MOMENTS (TUESDAY, JULY 14 at 10-11 AM PST)

Creating snack-sized experiences that allow audiences to engage in something unexpected is an emerging trend. Join Steelhead to learn how these miniature activities provide your audience with an escape down the rabbit hole from the busy show floor.

Choose which session(s) you’d like to attend

To register for these webinars, please fill out the form below.

Meet Your Hosts

TOM F

Tom Frisby
Chief Design Officer

Tom Frisby is a design and engagement specialist who manages the Design and Engagement team at Steelhead Productions. He possesses 25+ years of experience in the environmental design community and has been an exhibitor speaker for 20+ years.

Alex Lancuba
Senior Designer

Alex Lancuba is a senior designer within the trade show and event industry, with nine years of industry experience, collectively in Australia and here in Las Vegas. Alex has a Bachelor’s Degree of Industrial Design and originally worked for an exhibit house in Sydney, Australia, prior to making the big leap five years ago to work for Steelhead Productions. From designing highly engaging trade show booth to most recently, virtual environments, Alex’s innate drive has created great opportunities for him to excel and evolve with finesse in the categories of sustainable design solutions for trade show environments, future-forward architectural brand expression, in-booth and virtual engagement strategies, rendering, and conceptual output. Throughout Alex’s career, some notable client projects include: Cox Automotive, Cox Business, beMatrix, Sony, Microsoft, Novartis, and Olympus.

Favorite Project I’ve Worked On:

BeMatrix – ExhibitorLIVE 2019

Angela Gareri
Exhibit Designer

Angela Gareri is a passionate, curious, and daring designer. She studied at Bemidji State University in Northern MN — home of the only undergraduate exhibit design program in the country. She graduated in 2018 with a degree in Art and Design; emphasizing in both Graphic and Exhibit Design with a minor in Marketing Communications. As a natural born communicator, she has a passion for people and creating experiences that change the way people think and feel. Using events as a medium, she helps brands evoke thoughts, emotions, and connection.

Favorite Project I’ve Worked On:

Nielsen — CES 2020