If you missed or would like to rewatch the webinar series, each session is readily available for you here!
Scroll down to watch the series of five online sessions from Top 5 Micro/Macro Trends Worth Watching to explore the new normal in our unique world event and trade show marketing.
As an added bonus, we'd like to offer our Proven Digital Design Process as a resource to you. You can download it as a PDF here.
Session #1: Take Me Away
Escapism is a trend that is only going to grow in popularity once we emerge from the current reality.
Learn how you can tap into the need for escape and create a trade show presence that scratches the itch for something more than a digital experience.
Session #2: Virtual Playground
These days, we can create any virtual environment needed to connect, inform, educate, and engage with customers.
Rewatch this session for an in-depth look at the new ways companies are telling stories about their products, from virtual stores to popup events.
Session #3: Sensory Deprivation
In the over-saturated sensory experience of the show floor, deliberately depriving attendees of one of their senses can create a desire to know more.
During this session, we discussed how you can design an experience that leaves attendees yearning for more information while still delivering targeted messaging.
Session #4: The Vending Machine
Nostalgia is a hell of a drug.
In this session, we examine how the traditional vending machine has been reimagined for 2020 show floors, along with other approaches that can leverage nostalgia to deliver a memorable experience to attendees.
Session #5: Miniature Magical Moments
Creating snack-sized experiences that allow audiences to engage in something unexpected is an emerging trend.
Learn how these miniature activities provide your audience with an escape down the rabbit hole from the busy show floor.
Engage with your audience with virtual marketing.
The most progressive marketers recognize virtual solutions as an effective bridge to reaching their audiences. With a virtual strategy in place, you can better connect with your leads and customers. And that's where we can help.